Hugh makes the point that TrueTalk is still highly dangerous in view of today's predominant corporate rule set. That's the work: create environments that allow people to speak the truth while staying within the context of community. Not the right to yell "fire" in a crowded theatre, but the right to point out the piles of flammable materials sitting in the corners. We can do that, and in some places today, we are.
Scoble's an example of being real, yet smart. Hats off to whoever it is at Microsoft who recognizes the complexities of loyalty and honesty.