Chris Anderson writing about TV (a juicy disintermediation morsel if there ever was one) refers to a Jeff Jarvis piece about ways for the news business to enter into a conversation with "the individuals formerly known as the audience." Short version of Jarvis: slice it up into posted pieces which interested people will seek out, digest and mashup; add all the additional stuff you've gathered while preparing the edited version for the real long-tail afficionado; link to competitors, critics, alternatives, so that you present the whole picture (which anyone who cares will find, anyway); and, listen to the folks you used to be able to simply talk at, making them into a highly valuable asset. While doing all this, keep your anchor/editor/reporters from doing anything too stupid. (Link not necessary.)
Of course, all this assumes an industry ready to re-think/re-write its rule set and re-invent itself in the face of the greatest transformation in interactivity we've ever seen. And if they're not ready to re-think those rules, then they'll be playing catch-up as the changes overtake them.
BTW, the Jarvis piece was written on November 24th...blogs have long lives, especially now that Technorati has given us another powerful tool in Watchlists.
Looking forward to Chris' thoughts about the relevance of these ideas for TV.
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