Thanks to Hugh, who in turn thanks Blogthenticity, for his post about this latest outbreak of "blogshit." Blogshit, by the way, is my term for a corporate bullshit blog, one that makes believe it's real, but actually isn't. This post explains a little more. There are several species (specious?) of blogshit, which I'll take up in a later post.
Now, I believe Gourmet Station starting a blog is a good thing. Maybe not my cup of tea, but it's their business and they're reaching out to have conversations about it. Or not. Because the "person" writing the blog is fictitious. They tell you this in the first post!
...please meet the main voice of the Delicious Destinations blog - T. Alexander. T. Alexander is a fictitious character created by GourmetStation, it’s creative partner, Blue Marble Media, and marketing partner, Bloomberg Marketing. T. A. is our icon, who through reflections about food, customs and travel, adds a bit of spice to our website and newsletters.
We are all thrilled that T. Alexander now has a blog. This blog allows T.A. to emerge from the copy blocks of the GourmetStation web site and come to life.
We ask you to use your imagination and, in keeping with the culture of the blogosphere, cordially invite you to join the conversation as T.A. explores culture, food and travel from around the world. We look forward to reading about your adventures too. [emphasis added]
So, in keeping with the culture of the blogosphere, we invite you to have a fake real conversation with a fictitious character about things you do in your life. Remember sending letters to Howdy and Buffalo Bob? Kinda like that. Only in a blog.
Something like this?
It was nice to hear that you had a pleasant Easter brunch with Clarissa at her flat. I just love spontaneous gatherings, don't you? Isn't the bubble-headed shrew (bless her heart!) lucky to have a resourceful friend such as yourself to save the day with the perfect menu. It sounds like the leg of lamb (I just love traditional slaughter symbols, don't you?) was a big, big hit. And wasn't it terrific that you got to show off those lovely photos of yours?
Our Easter was fine, too. We sat around eating and drinking until it was time for the big "get the energy of the universe in alignment for Spencer's college decision" ceremony, which was a smashing success. Then we talked some more with British people and sent everyone home with leftovers. I so love holidays!
Well, time to close for now. Can't wait to hear about your Passover adventures.
Your make believe friend,
Yeah, I can see how that's gonna work out real good! Ain't blogshit great??