Here's Bob Lutz in today's post, practically crowing about GM's marks on the Strategic Vision report entitled, "Nissan, GM Biggest Winners Says Strategic Vision."
And with good reason. In the report GM and Nissan tie for first place in Total Quality among manufacturers, each with six vehicles leading their class. (Bob fails to point out the tie with Nissan, but that's nitpicking.)
Bob's particularly happy with the Strategic Vision scores since their "total quality" indices include the emotional appeal of vehicles, an important indicator of a brand's strength and potential loyalty. (He's also happy that the report has nothing to do with journalism, either mainstream or blogospheric!)
This whole area of emotional connection to objects is becoming increasingly interesting to brand developers, and auto manufacturers are at the forefront of this work. I'll be saying a lot more about our work in that area in the near future.
It's good to see Bob able to play a little offense after the amount of defense he's been forced to play lately. That said, he doesn't whitewash areas in which GM scored poorly in the Strategic Vision results:
As the study also points out, we do have work to do in some areas. The scores of some of our vehicles have suffered as their lifecycles draw to a close. We will be replacing those vehicles this year and next. Stay tuned for more.
A nice post, all around. Way to go, Bob.
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