I haven't tried this before, so bear with me if it's a bit clumsy. If you haven't seen the new Levi's ad, I'm attaching it here as a 60-second QuickTime movie.
Why?
Because the message they're sending is clear: if the lie you're telling youself is that modern men need to be radically different than traditional men, snap out of it and put on a pair of Levi's. Pretty interesting story, no?
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