Bob Lutz reports on a Brazilian trip in this week's post. Here's why I'm impressed.
The key to bust-out spectacular design is the ability to take what you have and make something great from it. Think, Apollo 13. Designing something wonderful with an extravagant supply of resources is impressive but not bodacious.
But Bob talks about this resource-strapped team's work in awed tones:
Their ability to re-use previously tooled parts from a variety of available sources, spend a minimum for new sheetmetal and bold, new interiors, add engines that can run on any combination of gasoline, ethanol or even CNG, is resulting in a stream of exciting new products ideally suited for markets that are developing and which cannot accommodate the costlier and more sophisticated products created in traditional Western countries.
I'll bet there are people out there who think Bob's blowin' some smoke on this one. Not me. It sounds too real; too TrueTalk.
Here's a design legend giving props to a group of kindred spirits working a brief that none of the fancy-pants celebrity designers would touch with the proverbial pole.
Way to go, Bob. This recognition should keep that group cranked for months to come.
This is how you lead a design-driven recovery...if such a thing is possible.
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