In the middle of the age of, "Supersize Me," Seth comes up with a terrific simple insight: small is the new big.
Interesting that his post comes on the same day as the New York Times continues its series on class distinctions in America with a piece on the ostentatious displays of wealth now seen on Nantucket. Old money wanted to be understated; new money, "if you've got it, flaunt it."
It's not all that unusual to see trends working the ends of the curve. Maybe the new code is, "very large and very small are most appealing to us."
Cars: Hummers and Mini Coopers.
Retail: Target and Pop-ups.
Marketing Gurus: Donald Trump and Seth Godin
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