Yo, Watch Your Hands, Girl!

This just in: crossable (jeans) line discovered!

AdAge (reg. req'd) reports that Plugg Jeans wanted a Times Square billboard ad that would, "stop traffic, literally."  Boston Properties, perhaps feeling this ad looked a little too much like the old Times Square to run in the new Times Square, decided the ad was "too provocative" (prudish Boston bluebloods!) and rejected it.  Instead, they requested the ad adency, M Media, deliver something more, "teen appropriate."

I'm not sure if this has happened before, but it's the first time I've heard of something being too hot for Times Square.  I've seen underwear ads for both genders that were pretty steamy, but I guess we may have found a line that NY billboard owners won't cross.

Bravo.  It's good to know somebody out there still has some sense.  Here's the deal: you have the right to create any kind of ad you want, to tell any kind of story you want.  I have the right to run it or not. 

Remember, some stories are pretty tough to resist for young people just trying to establish a worldview.  And some of those stories may not be all that good for young people to buy into.  That's why we have a measure of control on smoking ads.  Somebody needs to think about that when we're trying to sell them stuff.

Plugg apparently embraces this tension, because their new brand tagline is: "Get Used To It."

Comments

[Aleah]

My suggested tag line for Plugg: "Get over it." We are.

[Tom]

I like that!

Who do you suppose we pitch it to, Aleah?