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    « Googling In The Park | Main | Welcome back, Bob! »

    October 08, 2005

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    » Your CEO Stinks – No He’s Just Out of Touch from David V. Lorenzo
    Bruce Nussbaum is right on the money in his article in BW Online. CEO’s are the victims of what I call ExecuVision. This is a form of tunnel vision where the light at the end of the tunnel is a [Read More]

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    dilys

    The edge here would seem to be rapport -- to identify what's important to the CEO in his/[her] own terms, then to frame the message in reference to those criteria. Identifying the criteria is easy to do with a little attention to the subject, and may additionally have some (though not always 1-to-1) relationship to personality types.

    I often think of a Ziggy cartoon that pictures two rabbits on the windowsill before the sun is fully up, screaming at Ziggy, "Get up! Get up! There are MEALY-BUGS in the LETTUCE!" The CEO, each of us, has his own mealy-bug phobias in his head, and is not likely to wake up for someone else's, no matter how logically urgent the situation.

    So it's "listening, listening" all around IMO. Anyway, my own listening is the only part I can improve.

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