"...What It Is Ain't Exactly Clear"

Have you seen this video? Go ahead, click on it...we'll wait.

For the uninitiated, that's the Pokemon Theme these young fellows are lip-synching. It's been on YouTube.com since November. It's been viewed over 5.6 million times. Five dot six million! Two kids with a videocam in a suburban bedroom. On YouTube alone. About a hundred thousand times on another site.

Like the title of this post implies, "There's Somethin' Happenin' Here..."

Then, this morning, we get this article in the New York Times, in which the WB Network, wary of another FCC fine spree, decides to 1) self-censor next week's premiere episode of "The Bedford Diaries,"; but, 2) put the uncensored  version up on the Web today (not there yet, but will update later when it shows up).

Video now rules the Web. Yes, podcasts are fun and growing rapidly, but I haven't seen anything like this video explosion before. Apple's certainly helped. But it's the homebrew that's really pushing things now.

What is your business doing about this revolution? That's a question we're asking every one of our clients these days, 'cause the train's pulled out.

Here's Pomme & Kelly (autostarts on image click) with their GoogleIdol-leading version of Aretha's, "Respect."

Tags: YouTube.com Pokemon Theme WB Network The Bedford Diaries GoogleIdol Pomme & Kelly

Comments

[Michael Wagner]

"What is your business doing about this revolution?"

Love it when you ask the question!

Perhaps markets are becoming more than conversations - with RESPECT to the cluetrain.

Are markets with video going to be more like a continuous improv team "watching" each other while following the "yes...and" principle of all improv?

Markets are Improv -----whose Cluetrain is it... now?

[blaugra]

THANK YOU for turning me on to Pomme & Kelly. How cute are they?!

This video explosion has been the hot topic of the past week for me - and there are a couple of film-enthusiast organizations who are running high-quality (not that Google Idol isn't great, but...) film festivals online. A young filmmaker with an interesting (not hollywood rehash) story to tell creates it, gets it accepted by online film festivals, gets it judged, gets a cash prize, gets it seen by 500,000 eyeballs, gets instant feedback, gets a distribution deal -- all within 6 weeks.
Hollywood is gonna go down in flames.

[Tom]

The model you describe is very exciting, Blaugra. How many kids (and you'll forgive me, but that term covers alot of ground when you're my age) are out there shootin' video, pushin' it to YouTube and learning, learning, learning every day? Direct-to-home-theatre video is already in place for the early adopters and should be mainstream within three years. That's gonna give lots of people fits.

And, to answer your, Pomme & Kelly are big time cute!