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    « Totally Gnarly | Main | London Bound »

    May 22, 2006

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    » Meeting people's unmet needs through product design... from Emergence Marketing
    Tom Guariello over at the Truetalk blog has a funny post on the recent hype surrounding customer listening and meeting their "unmet" needs through design, and how many people, in this case the SVP of Innovation at Pepsico (or her... [Read More]

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    .. atrakasya ..

    Apropos your comment - "We are attracted to beauty and wired to acquire things that attract us. What could be more "natural" than that?"

    It does seem like that - to go to beauty as a fundamental instinct of man.

    What remains to be seen is - can one embed beauty synthetically into synthetic objects? Of course it can - any designer will tell you that.

    The art is almost perfected. I can take your formal sense of sexual beauty, implant it's features into a motorcycle styling and show you a bike that makes you want to have it with the same desire that you would want a beautiful woman. And you may not even realize why you like it so much.

    This, then, becomes the equivalent to saying that it is correct to want flavour-beauty in food, while disregarding the fact that the flavor is created synthetically, by adding the neuroexcitator monosodium glutamate, or by adding aspartme.

    Hence, the question is not whether it is natural for man to go to beauty.

    The question is whether it is valid to synthetically embed beauty in products that do not naturally have it, and to what extent is external/superficial ornamentation to be respected as beauty.

    To use a catholic metaphor - the devil can quote the bible to his own ends.
    Similarly, the designer can use your natural (frankly, thats to be defined) sense of beauty to sell you something that you may perceive as your inherent need.

    olivier blanchard

    Great piece.

    PS: Can someone please officially shelf the term "Product Pipeline?" I can't believe anybody still uses it.

    Tom Guarriello

    Thank you, Olivier. Yours is a very nice blog, by the way.

    How about "product roadmap"? Can we eliminate that as well, or better yet, send it washing down the "product pipeline"?

    .. atrakasya ..

    Now, I have no sympathies with technical jargon (whether managemental or design) either way, though obviously, it is necessary to have specific words or phrases for some concepts for clear understanding.
    Yet so many times we invent monikers or acronyms for other reasons.

    And it is interesting to note - we also constantly do away with terminology when it gets a bit old.

    Is it because there is, on the horizon, a more accurate descriptor of the same entity, or the entity itself has been redefined?
    Or is this simply a need to seem more contemporary in one's outlook by constantly embracing 'happening' terminology and abandoning the jargon that has reached the hoi polloi?

    Take for example the phrase - "product pipeline". Has the concept that it represents morphed into something else?
    Or is there a new moniker (which may be equated with packaging the same old concept in contemporary, supercool, upgraded, aerodynamic, packaging?) for the same concept represented by "product pipeline"?

    It is pertinent that this is addressed under a blog that talks of needs - whether real or projected.
    How many examples do we know of such "rejuvenation" of concepts, or "upgradation of conceptual understanding by semantic alteration of a moniker", if I may? :)

    Tom Guarriello

    Freshing language often freshens concepts. Words reveal shades of meaning that had previously been hidden. But we're easily sated creatures, demanding newness (one of my graduate school profs, given to drama, called this the "fundamental need of the voracious ego for more and more"); dramatic, but fundamentally accurate. We crave new things and language is no exception. In fact, it's one of our primary means for making old things new again. (How many poems, songs and novels about love can we write?)

    So, your point is a good one, ..atrakasya.., the need is probably the same, but the means of expressing it gives it the veneer of newness (or, rather Newness!) that we love.

    Friend

    never the less, this piece is from Bruce Nauman

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