Here's what's smart about Bob Lutz's blogging. After establishing his blogging bona fides, chops, or "street cred" as we call it today, Lutz can now drop into the 'sphere periodically to make big points. He did so again today when he seconded Rick Wagoner's announcement about putting the Camaro into production.
He starts by tipping his hat to Fast Lane readers:
Ever since we launched this blog over a year and a half ago, a few recurring themes have peppered your comments and feedback, and perhaps one more than any other. For a while there, it seemed like Fast Lane would turn into "All Camaro, All the Time."
We'd post something about fuel economy; someone would respond by telling us to build a new Camaro. We'd write about the latest J.D. Power Dependability Study; someone posts about missing Camaro. Our revamped value pricing system? Camaro. A brand-new GM rollover testing facility? Camaro.
He then cops to reality:
I'm not going to tell you that Camaro is happening because the blogosphere demanded it; that would be disingenuous. But I will tell you that the enthusiasm shown for Camaro in this forum is a shining and prominent example of the passion that exists for this automobile, and we thank you for sharing it with us.
Nicely done. You affected our thinking, but we decided for bigger reasons.
He then goes on to enthusiastically describe the car, which sounds pretty nice. I saw the concept car version at this year's NY Auto Show, and it was sharp.
But the point for me, as always with Lutz's use of this medium, is the way he directly communicates with his various audiences.
And the commenters are already going bonkers!