Years ago, after reading this wonderful little book by Charles Handy, I began helping corporate clients to understand their organizational cultures in archetypal terms.
Students of myth know that there are no greater contrasts than those between Hermes and Apollo. Looking through some quotations this morning, I came up on this brief poem by W.H. Auden that captures something of the spirit of those contrasts.
The sons of Hermes love to play,
And only do their best when they
Are told they oughtn't;
Apollo's children never shrink
From boring jobs but have to think
Their work important.
- W. H. Auden, "Under Which Lyre"
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