Still Another Boomer Journey

Stuart Elliot reports on another fallen advertising taboo in his article about Estroven's new Menopauseland campaign.

It's only fair that all those ED commercials showing older men with younger women will now be countered by their mirror image. Some will find this in poor taste, but it's really just the next stop on a very long ride.

It's fascinating how my generation continues to change the meaning of every developmental, social, economic, medical milestone. From adolescence through senility, we're going to transform everything. Or, at least marketers are going to make it sound that way. And, as a generation, we love it.

What are we going to do when it becomes clear that we've already had our last boomer president, and that it was George W. Bush, to boot?