Tara Hunt's fun new book, The Whuffie Factor, is gaining a lot of well-deserved online attention. Whuffie is the reputation-based currency introduced by Cory Doctorow in his 2003 science fiction novel, Down And Out In The Magic Kingdom. Hunt's book takes up where the Cluetrain Manifesto left off by citing many examples of ways that companies are using social media as means for engaging customers.
But, none of that matters to many of us who've been ground down by advertising and now recoil reflexively at the notion of being pitched in still another form. We've been having a conversation about these ideas on VloggerHeads, and here's my most recent contribution. If you're interested, my first video on the subject is here. Look forward to hearing your thoughts.
Find more videos like this on VloggerHeads
But, none of that matters to many of us who've been ground down by advertising and now recoil reflexively at the notion of being pitched in still another form. We've been having a conversation about these ideas on VloggerHeads, and here's my most recent contribution. If you're interested, my first video on the subject is here. Look forward to hearing your thoughts.
Find more videos like this on VloggerHeads
I'm reading Tara's book now. Glad to know of the conversation it's given birth to...or enlarged with you and your tribe.
Also, really like your phrase, "ground down by advertising". It suggests so much.
My mind went to a screw head that was stripped and now there's nothing to get a hold of. You can't "screw" it any more!
But that's me!
Keep creating...with impatient goodwill,
Mike
Posted by: Mike Wagner | April 29, 2009 at 04:50 PM