Over the last 8 or so years, I've really come to love Apple products.
Computers. iPods. iPhones. iPads. OSX. iOS.
I love 'em all.
Ah...there's the rub.
It all starts off innocently enough: "Oh, I love the clean design"; or, "I love how the iPhone works"; or, "The iPad just feels so good in my hands."
But, I don't know...
I wonder if that logo hasn't come to symbolize something bigger?
I wonder if some kind of alchemy hasn't taken place?
I wonder if the meaning of Apple hasn't been transformed into something much deeper than any of the explanations we glibly give?
I wonder if we could find out what Apple really means?
Of course we could!
Who wants to start?