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    « Brands: Emotionally Speaking | Main | #Fashion140 Talk At Lincoln Center »

    May 25, 2011


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    KennyCrane (YouTubeStars)

    Hi Tom,
    Very interesting! I'm always interested in learning new things about how the brain works, and why people do some of the things we do. My favorite source on these matters is Steven Pinker; I'm a fan of his books, articles and YouTube appearances.
    I think Fear is used in nearly all the ads I've seen for Gold in the last several years. After seeing it rise so much, I wish I had been more fearful and bought more! :-)
    Best wishes,

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