All of you loyal TrueTalk Blog readers out there know that I have a great deal of admiration for Bob Lutz, Vice-Chairman of GM. Lutz started blogging several years ago and for about a year and a half after he did, I noted each of his posts with some commentary of my own.
Lately, Lutz has taken to YouTube, a change I noted in a brief talk I gave at TED last year. In this video, Lutz talks about why he started blogging and gives his assessment of the FastLane Blog's impact. The video is definitely worth ten minutes of your time, if for no other reason than to watch a master communicator, who also happens to be a senior executive, in action.